Have unfolded a new blog with a mission... "contest digital marketing2012" at http://digitalmarketingcontest2012india.blogspot.com/ .
Wednesday, March 14, 2012
Wednesday, October 6, 2010
Magnifying Glass to Look Through - Full Page Preview for Websites in Google Search Results
Google's inclination towards experiments is a real fascination and they are simply unstoppable.
A testing is on the way; a magnifying glass for every search result which can provide a full page preview of the respective website.
Ask.com is the pioneer to offer this kind of full preview for web pages and in fact Bing has got this feature in its kitty.
Will this feature increase the loading time of Google SERPS? Have to wait and see after it is implemented fully!
Friday, October 1, 2010
A New Feature of Google Instant -A Navigational type Blue Arrow Next to Google's Top Search Result
Experimentation to make Google Instant has just started it seems!
Today I noticed a blue arrow next to Google's first search results which can be moved down easily to other search results using the keyword navigation. Just press the down arrow in your system and you will see something funny and interesting.
This move by Google certainly enables the first ranking website steal the attention of the users. This could take take away / eat the possible clicks for the results after the first position.
Google Adwords ads displayed above the search results carries this blue delta / arrow next to it. One thing that has to be noted here is, the blue arrow button is pinned next to the top results, when Google ads occupies the top slot.
Hence can we assume, Google has tactically executed the move to push Google Adwords advertisers to compete for the top slot and make that extra bucks out of the that!
Today I noticed a blue arrow next to Google's first search results which can be moved down easily to other search results using the keyword navigation. Just press the down arrow in your system and you will see something funny and interesting.
This move by Google certainly enables the first ranking website steal the attention of the users. This could take take away / eat the possible clicks for the results after the first position.
Google Adwords ads displayed above the search results carries this blue delta / arrow next to it. One thing that has to be noted here is, the blue arrow button is pinned next to the top results, when Google ads occupies the top slot.
Hence can we assume, Google has tactically executed the move to push Google Adwords advertisers to compete for the top slot and make that extra bucks out of the that!
Thursday, September 30, 2010
Google Instant in All Google Verticals
Google Instant spreads its wings and flies high; makes itself available in other Google verticals and many countries.
When Google Instant was launched it was incorporated only in Google search. Now the Instant search function is available on all Google verticals. This wonder functionality is also available to 12 more countries viz. Austria, Belgium, Canada, Czech Republic, Ireland, Mexico, Netherlands, Poland, Slovakia, Slovenia, Switzerland and Ukraine.
When Google Instant was launched it was incorporated only in Google search. Now the Instant search function is available on all Google verticals. This wonder functionality is also available to 12 more countries viz. Austria, Belgium, Canada, Czech Republic, Ireland, Mexico, Netherlands, Poland, Slovakia, Slovenia, Switzerland and Ukraine.
Monday, September 27, 2010
Google Organic vs Google Places - Great Disparity in Value of Results
Has Google got it all right in displaying results in its place page?
I think they have got it perfectly right on organic search results. The organic results shown in its SERP has held high standards compared to any other search engine. But the results furnished below the "more about this place" in Google maps page do not have much value.
Here is an example shown in Google SERPs. Results from MerchantsCircle and Yahoo local occupies the first 2 spots in the organic results.
But in place page, not only the results are different but some of the results are worthless; check the last 3 results.
Is it not time to Google for taking action to assemble worthy results like it has been providing in it SERPs.
I think they have got it perfectly right on organic search results. The organic results shown in its SERP has held high standards compared to any other search engine. But the results furnished below the "more about this place" in Google maps page do not have much value.
Here is an example shown in Google SERPs. Results from MerchantsCircle and Yahoo local occupies the first 2 spots in the organic results.
But in place page, not only the results are different but some of the results are worthless; check the last 3 results.
Is it not time to Google for taking action to assemble worthy results like it has been providing in it SERPs.
Today is Google's 12th Birthday
Google celebrates its 12th birthday today, it has posted a birthday cake logo in its home page.
The birthday cake was designed by a grand artist, Wayne Thiebaud. He is famous for his painting and cake drawing.
Many many happy returns of the day to you, Mr. Google !
Many many happy returns of the day to you, Mr. Google !
Sunday, September 26, 2010
Yahoo, You Still Rely on Meta Keywords for Ranking Websites?
Do top search engines; Google and Yahoo give importance to Meta description and Meta Keywords tags for ranking purpose?
Most of the answers from stalwarts of SEO so far have been "meta keywords tag is dead for years and meta description is still considered."
One of my friend unleashed an experiment to prove the world with ample evidence on the current algorithm followed by Google and Yahoo for deciding the keyword ranking.
Before he started the experiment many SEOs thought that Keyword meta tag is not at all considered by Google and yahoo in their ranking algorithm. My friend started the experiment, within a fortnight he got the answer which many SEOs did not know. The answer is Yahoo still considers meta keyword tags and meta descriptions for ranking keywords wherein Google only frowns at both tags.
He experimented with the below test URLs in Google and Yahoo
1)Experiment 1 with only meta description
Contained only meta description
2)Experiment 2 with only meta keywords
Contained only meta keywords
His experiment result in Google:
Google indexed both the URLs but did even mind to rank the URLs for keyword placed in the Meta description and keywords tag. View the screenshot below.
His experiment result in Yahoo:
Yahoo coolly accepted the keyword in meta description keyword and meta keyword tag. :-) Look at the screenshot below.
Most of the answers from stalwarts of SEO so far have been "meta keywords tag is dead for years and meta description is still considered."
One of my friend unleashed an experiment to prove the world with ample evidence on the current algorithm followed by Google and Yahoo for deciding the keyword ranking.
Before he started the experiment many SEOs thought that Keyword meta tag is not at all considered by Google and yahoo in their ranking algorithm. My friend started the experiment, within a fortnight he got the answer which many SEOs did not know. The answer is Yahoo still considers meta keyword tags and meta descriptions for ranking keywords wherein Google only frowns at both tags.
He experimented with the below test URLs in Google and Yahoo
1)Experiment 1 with only meta description
Contained only meta description
<html> <head> <title>Test Page 1 - meta description</title> <meta name="description" content="ezhiltest"> </head> <body>Test Page 1 - meta description</body> </html>
2)Experiment 2 with only meta keywords
Contained only meta keywords
<html> <head> <title>Test Page 2 - meta keywords</title> <meta name="keywords" content="ezhiltest"> </head> <body>Test Page 2 - meta keywords</body> </html>
His experiment result in Google:
Google indexed both the URLs but did even mind to rank the URLs for keyword placed in the Meta description and keywords tag. View the screenshot below.
His experiment result in Yahoo:
Yahoo coolly accepted the keyword in meta description keyword and meta keyword tag. :-) Look at the screenshot below.
Must Read - From Horse Mouth; From the mouth of Google!
Does this mean that Google ignores all meta tags?
A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the "description" meta tag as the text for our search results snippets, as this screenshot shows:
Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.
Does this mean that Google will always ignore the keywords meta tag?
A: It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.
I just saw a post by Danny Sullivan on Oct 24, the following is the title of the post Sorry, Yahoo, You DO Index The Meta Keywords Tag. Glad to see another great personality with the same conclusion on keyword meta tag. Bravo!
Popular SEO Books to Increase your Site Rankings in Google
Tired of searching SEO tutorials in internet to make your website rank first in Google? Don't worry there are umpteen print books out there in the market which are written by well known authors.
But to pick up one from that will be a cumbersome process, this difficult step is simplified by SearchEngineLand. Take a closer at a 2009's popular SEO books.
There is nothing wrong in spending money for learning something useful. If you feel that there are abundant resources available in the internet for free, why should I purchase print book, then please do not go for traditional books.
But to pick up one from that will be a cumbersome process, this difficult step is simplified by SearchEngineLand. Take a closer at a 2009's popular SEO books.
There is nothing wrong in spending money for learning something useful. If you feel that there are abundant resources available in the internet for free, why should I purchase print book, then please do not go for traditional books.
Saturday, September 25, 2010
Know your Site Traffic and Track your Site Rankings with StatCounter
StatCounter is fabulous website tracking tool which has the ability to display website hits on your website. This tool is free to use if your website has less than 2,50,000 page loads/month.
You can get more details on the kind of services Statscounter offers from the following link http://statcounter.com/services.html.
StatCounter is very simple to install in your website / blog. Getting registered to use this tool and implementing it on your sites takes only few minutes of yours. If you are a fan of Google Analytics and do not want to use Statscounter alone, then you can use both simultaneously on your site.
The great advantage of StatCounter is that you need not login to your account to check the statistics, you can know the number of hits to your site by just visiting your website. You can easily know your site rankings and statistics for other important metrics.
You can get more details on the kind of services Statscounter offers from the following link http://statcounter.com/services.html.
StatCounter is very simple to install in your website / blog. Getting registered to use this tool and implementing it on your sites takes only few minutes of yours. If you are a fan of Google Analytics and do not want to use Statscounter alone, then you can use both simultaneously on your site.
The great advantage of StatCounter is that you need not login to your account to check the statistics, you can know the number of hits to your site by just visiting your website. You can easily know your site rankings and statistics for other important metrics.
Google Instant and it Effect on Adwords | Will Adwords be more Costlier than Ever
Google Instant has something to say to Search Engine Optimizers and Google Advertisers.
It is a simple message to SEOs to wake up and be on your toes. This means relying on few top search volume keywords to pull search traffic might not work out in the presence of Google Instant.
It is indeed a hard message to Adwords advertisers compared to the message voiced to SEOs. Adwords advertisers are very likely to witness instant increase in avg.CPC due to Google Instant.
CTR is a major contributor to the Quality score which helps the Adwords advertisers to pay less for every click on their ads. CTR when expanded becomes click through rate and arrived by the following calculation Clicks/Impressions * 100. If the CTR comes down for a particular keyword the Adwords advertiser is bidding, it will directly contribute to the increase in the CPC aka cost per click. Decrease in CTR is due to increase in number of impressions not accompanied by adequate clicks. Google Instant is prone to increase the number of impressions that will / will not result in reasonable amount of clicks to stop reduction of CTR.
Just read the below example:-
Searchers do not need to hit the search button to see the results, they have to just select the suggested keywords or pause typing for 3 seconds. Obviously this is going to increase the impressions for any keyword, if this is not going to get the companionship of clicks to a minimum extent, certainly this is going to affect the CTR and CPC. Here Google can smack its lips to get more money from Adwords advertisers.
Other example on impression increase and Google's target of Exact match:-
An advertiser has a keyword in exact match and the keyword looks like this [SSL]. A searcher types SSL in Google.com, immediately Google throws lot of keyword phrases before him, he skips SSL and selects a suggested long tail keyword.
The above scenario has resulted in an impression increase for the [SSL] and a lost opportunity for the advertiser if he do not have long tail keyword in his Adwords account. If thousands of searchers follow this attitude, the keyword will witness a decline in CTR and an increase in CPC.
Google here indirectly prompts the advertisers who have mainly used exact matches to switch over to other matches. Exact match keywords are cheap compared to broad match and phrase match keywords. Because of Google's clever strategy advertisers are left with no options other to use broad match or phrase match keywords if they are serious on their business.
It is a simple message to SEOs to wake up and be on your toes. This means relying on few top search volume keywords to pull search traffic might not work out in the presence of Google Instant.
It is indeed a hard message to Adwords advertisers compared to the message voiced to SEOs. Adwords advertisers are very likely to witness instant increase in avg.CPC due to Google Instant.
CTR is a major contributor to the Quality score which helps the Adwords advertisers to pay less for every click on their ads. CTR when expanded becomes click through rate and arrived by the following calculation Clicks/Impressions * 100. If the CTR comes down for a particular keyword the Adwords advertiser is bidding, it will directly contribute to the increase in the CPC aka cost per click. Decrease in CTR is due to increase in number of impressions not accompanied by adequate clicks. Google Instant is prone to increase the number of impressions that will / will not result in reasonable amount of clicks to stop reduction of CTR.
Just read the below example:-
Searchers do not need to hit the search button to see the results, they have to just select the suggested keywords or pause typing for 3 seconds. Obviously this is going to increase the impressions for any keyword, if this is not going to get the companionship of clicks to a minimum extent, certainly this is going to affect the CTR and CPC. Here Google can smack its lips to get more money from Adwords advertisers.
Other example on impression increase and Google's target of Exact match:-
An advertiser has a keyword in exact match and the keyword looks like this [SSL]. A searcher types SSL in Google.com, immediately Google throws lot of keyword phrases before him, he skips SSL and selects a suggested long tail keyword.
The above scenario has resulted in an impression increase for the [SSL] and a lost opportunity for the advertiser if he do not have long tail keyword in his Adwords account. If thousands of searchers follow this attitude, the keyword will witness a decline in CTR and an increase in CPC.
Google here indirectly prompts the advertisers who have mainly used exact matches to switch over to other matches. Exact match keywords are cheap compared to broad match and phrase match keywords. Because of Google's clever strategy advertisers are left with no options other to use broad match or phrase match keywords if they are serious on their business.
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